“Networking is Fun!” Callum Laing from MobyElite International exclaimed, as he assessed the audience intently, in a talk I attended last Friday.

“I remembered my very first networking event,” he continued. “I read every single book on networking out there and I felt ready and confident. But when I got there, everybody was talking to each other like they were old friends and I felt totally out of place. I just wanted to get out of there as soon as possible!”

As Callum started building rapport with the audience, he introduced the four levels of networking.

1. Fear
We all start at this level. Some of us are naturally shy and it’s hard to step out of our comfort zone. If you are currently at this level, Callum’s advice is to turn fear into courage:

• Understand what’s the worst that can happen - If you fail to connect with someone, what’s the worst that can happen? Excuse yourself, move on and approach another person. Treat failure as feedback to improve your next interaction.
• Focus on the benefits - What will a bigger network mean? More opportunities, fun, career prospects, mentors, interesting stories, potential dates and money! Hands up those who still can’t see the benefits!
• Make a decision, take action and get involved - “To know and not to do is not yet to know.” Take action! Start talking. You can’t learn networking without practicing. Get out there and do it! Continue Reading »
  Networking for Success, Practical Tips from Callum Laing
  If you like this article, buy me a fruit juice!

In an earlier post on how you can begin to attract more opportunities into your life, I talk about the importance of focus and perspective with respect to the law of attraction.

As I was stumbling through some pages yesterday, I found a video that encapsulates the essence of what I wanted to bring across. Now, they say that a picture is worth a thousand words. What about an enlightening video?

Priceless!

Enjoy the following video and let me know what you inferred!

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I was just passing by my local bookstore the other day and FAQs on Marketing caught my eye. I recognized the name of the author (Philip Kotler) immediately because I used to study his books on marketing when I was in college. As you might have expected, I bought the book shortly after browsing through the content.

As a broad overview, FAQs on Marketing covers Kotler’s views on Markets and Marketing (Trends, New Ideas, Major Challenges), Marketing Strategy (Segmentation, Targeting, Positioning, Differentiation, Innovation), Marketing Tools (the 4Ps, Advertising, PR, Sales Promotion, Management and Selling, Sponsorships, Buzz Marketing, Media), Marketing Planning, Marketing Organization, Marketing Control, Marketing Areas of Application (Retail Marketing, Direct Marketing, Internet Marketing, Personal Marketing) and Marketing Excellence. Continue Reading »
FAQs on Marketing answered by the Guru of Marketing Philip Kotler

Communications Coach Anne Cooper Ready wants you to understand one thing: You must always be prepared to speak at a moment’s notice.

Be it job interviews, elevator pitches, media interviews, product announcements, networking sessions, after-dinner speeches or even arguments, 99% of what we say is impromptu or off the cuff. Anne’s Book serves to provide readers with sufficient strategies, tips and tricks, to enable effective communication in such situations.

The Cs of Communication

Off the Cuff outlines a list of Cs that are essential in communication. I shall highlight some of the more important ones here:

Conversational - The most effective way to introduce your product/service is to refer to it casually when you are having a conversation. The ability to do this naturally comes with practice. Continue Reading »
Off the cuff, what to say at a moment’s notice

Before we dive into the topic for today, I would greatly appreciate if you could watch this short video clip and follow the instructions given carefully. I promise that it will be a fun and interesting activity!

Have you watched the video yet?

Please do, because the video is pertinent to and very important for our discussion today. Do not continue reading what I am about to share with you until you have finished watching the video. Continue Reading »
How you can begin to attract more opportunities into your life

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